IT’S WORTH THE SACRIFICE. AZTEC SPIRITS DISTILLERY THINKS U.S. DRINKERS WILL AGREE.
SANTA FE, NM – 16 Mar, 2017 – New Mexico-based Aztec Spirits is poised to become Top 60 U.S. spirit producer. Aztec Spirits is expanding distribution of its small-batch vodka and bourbon. Founded by former KGB Spirits partners, George Schurman and Karen Lubliner, Aztec Spirits opened its Santa Fe headquarters in 2015. It has only been available in New Mexico, Texas, and Louisiana – until now.
In a deal brokered by international wine and spirits expert Rowland Hill, Aztec Spirits is expanding its distribution from three to ten states in 2017 and production is expected to increase to 150,000 cases per annum. The expansion will position the company as a Top 60 spirit-producer in the U.S.
The company portfolio currently features four brands. Its two namesake products – Aztec Vodka and Aztec Bourbon – feature a label designed by Los Angeles Tattoo artist Victor Sepulveda. Its target demographic — the Hispanic market.
“In a very competitive market, to produce a unique label and a product totally dissimilar to anyone else’s in the marketplace can position you for a big win. We have been watching the acceptance grow within the Hispanic demographic, but also in the general marketplace – particularly amongst Millennials.” – Rowland Hill
Dire Wolf Vodka and Dire Wolf Bourbon complete the Aztec Spirits portfolio and target sophisticated drinkers in the general market. Both vodka products will compete at a similar price point to well-established brands such as SVEDKA, Smirnoff, and Skyy, while the Bourbon products are expected to compete with such venerable institutions as Jack Daniel’s and Jim Beam.
“We have a quality product at a competitive price. Now, we are focusing on building brand recognition through improved packaging, relationship development, marketing, and PR efforts.” – George Schurman, Founder/CEO of Aztec Spirits